G2 Vendor Directory

Highlight vs. Prolific

A side-by-side comparison based on G2 review data.

MetricHighlight

by Highlight

Prolific

by Prolific

Overall rating4.64.6
Review count29238
Ease of use8.99.1
Ease of setup9.19.0
Quality of support9.68.1
Meets requirements9.49.1
NPS68.96551778.712871
Small Business44.8%38.1%
Mid-Market31.0%20.8%
Enterprise24.1%41.1%
Total page views2783,825
Total LLM citations84154,731

Highlight

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.

Pros

  • Ease of Use
  • Customer Support
  • Analysis Efficiency
  • Research Efficiency
  • Survey Management
  • Implementation Ease

Prolific

Prolific is helping research teams build a better world with better data. Our platform makes it easy to access high-quality data from 200k+ diverse, vetted participants.

Pros

  • Ease of Use
  • Participant Recruitment
  • Quality
  • Participant Engagement
  • Payment Fairness
  • Integrations