G2 Vendor Directory

Highlight vs. OpinionX

A side-by-side comparison based on G2 review data.

MetricHighlight

by Highlight

OpinionX

by OpinionX

Overall rating4.64.7
Review count2922
Ease of use8.99.1
Ease of setup9.19.6
Quality of support9.69.9
Meets requirements9.49.2
NPS68.96551794.117647
Small Business44.8%54.5%
Mid-Market31.0%18.2%
Enterprise24.1%27.3%
Total page views278400
Total LLM citations841480

Highlight

Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.

Pros

  • Ease of Use
  • Customer Support
  • Analysis Efficiency
  • Research Efficiency
  • Survey Management
  • Implementation Ease

OpinionX

OpinionX is an advanced survey platform that helps product teams and user researchers measure user preferences, prioritize features, segment customer needs, and model pricing decisions. It is designed for product managers, UX researchers, founders, and growth teams who want to run sophisticated research studies using methods like conjoint surveys and MaxDiff analysis directly with their own customers. OpinionX supports a range of quantitative research methods commonly used in the world of market research.

Pros

  • Customer Support
  • Ease of Use
  • Engagement
  • Helpful
  • Fun
  • Intuitive