Highlight vs. Great Question
A side-by-side comparison based on G2 review data.
| Metric | Highlight | Great Question |
|---|---|---|
| Overall rating | 4.6 | 4.7 |
| Review count | 29 | 23 |
| Ease of use | 8.9 | 9.0 |
| Ease of setup | 9.1 | 9.1 |
| Quality of support | 9.6 | 9.8 |
| Meets requirements | 9.4 | 9.1 |
| NPS | 68.965517 | 85.714286 |
| Small Business | 44.8% | 17.4% |
| Mid-Market | 31.0% | 56.5% |
| Enterprise | 24.1% | 26.1% |
| Total page views | 278 | 296 |
| Total LLM citations | 841 | 1,622 |
Highlight
Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.
- Ease of Use
- Customer Support
- Analysis Efficiency
- Research Efficiency
- Survey Management
- Implementation Ease
Great Question
Great Question is the agentic UX research platform, used by teams at Brex and Canva. Recruit participants, run interviews and surveys, test prototypes, and share what you learn as video clips, without paying separately for a recruitment tool, a testing tool, and a repository. Anyone on your team can run a study inside the templates and guardrails you set, so straightforward research doesn't queue behind the research team and the complex work still comes to you. The Great Question MCP puts that in your AI tools.
- Ease of Use
- Features
- Rewards System
- Easy Setup
- Interviews
- Integrations