Heap by Contentsquare vs. Purchasely

Heap by Contentsquare is a Product Analytics platform that automatically captures every user interaction on your website or app — no manual event tagging, no developer dependency, no data gaps. Founded in Silicon Valley in 2013, Heap was acquired by Contentsquare in 2023 and is now fully integrated as Contentsquare's Product Analytics capability. With Heap by Contentsquare, product, data, and marketing teams can instantly answer questions like: - Where are users dropping off in a funnel? - Which features are actually being adopted — and which are being ignored?

Purchasely is the app-centric subscription optimization platform. Product, growth and marketing teams use it to build, run and optimize every conversion touchpoint in their mobile app, without an app release and without engineering time. Build any in-app experience in no-code. Paywalls, onboarding, upsell, cross-sell, win-back and cancellation flows. Draft with AI, import your designs from Figma, and apply your own design system. Everything renders natively in the app, not in a web view, in under 100ms. Test the whole funnel, continuously.