G2 Vendor Directory

Gusto 401(k) vs. Betterment Advisor Solutions

A side-by-side comparison based on G2 review data.

MetricGusto 401(k)

by Gusto

Betterment Advisor Solutions

by Betterment

Overall rating4.54.4
Review count1,15664
Ease of use9.49.4
Ease of setup9.39.4
Quality of support8.88.6
Meets requirements9.38.6
NPS69.09090956.451613
Small Business89.6%97.7%
Mid-Market10.4%0.0%
Enterprise0.0%2.3%
Total page views1,113956
Total LLM citations9981,800

Gusto 401(k)

"Gusto 401(k) is a modern, fully integrated retirement benefit built right into Gusto payroll. Formerly known as Guideline, it now runs as a core part of the Gusto platform. We handle recordkeeping, most plan administration and compliance, so you don't have to think twice about it. Employees get a simple experience to enroll, contribute, and save for their future. Our mission is simple: make offering a great retirement benefit effortless for you and your team. For informational purposes only. Not investment or tax advice."

Pros

  • Ease of Use
  • Easy Setup
  • Customer Support
  • Easy Integrations
  • 401k Management
  • Payroll Integration

Betterment Advisor Solutions

Betterment Advisor Solutions is a tech-enabled custodian built for independent RIAs, helping advisors serve more clients, more efficiently, across investing, retirement, and cash. Our automated technology–tax-efficient portfolio management, streamlined back-office operations, and highly-rated user experience–paired with dedicated support–allow you to focus on what most: delivering great advice. Upgrade your experience today and visit: https://www.betterment.com/advisors. On behalf of Betterment, G2 solicited reviews from clients in exchange for nominal compensation (i.e., $50 gift cards).

Pros

  • Ease of Use
  • Customer Support
  • Simple
  • Easy Setup
  • Setup Ease
  • User Experience