G2 Vendor Directory

GTM Workspace - Powered by ZoomInfo vs. Metadata.io

A side-by-side comparison based on G2 review data.

MetricGTM Workspace - Powered by ZoomInfo

by ZoomInfo

Metadata.io

by Metadata

Overall rating4.54.6
Review count9,207300
Ease of use9.08.8
Ease of setup9.08.7
Quality of support8.89.6
Meets requirements8.99.0
NPS65.40263276.791809
Small Business26.0%19.1%
Mid-Market48.2%66.6%
Enterprise25.8%14.4%
Total page views12,6211,455
Total LLM citations22,7027,785

GTM Workspace - Powered by ZoomInfo

Note: GTM Workspace is the upgraded version of ZoomInfo Sales and ZoomInfo Copilot. GTM Workspace is a unified sales execution platform that empowers account executives and account managers to run their entire book of business from a single workspace. By bringing together CRM data, ZoomInfo intelligence, engagement history, and buying signals into one consolidated view, GTM Workspace eliminates the constant context-switching that prevents sellers from doing their best work.

Pros

  • Contact Information
  • Ease of Use
  • Data Accuracy
  • Features
  • Lead Generation
  • Helpful

Metadata.io

The B2B Paid Digital Platform designed to optimize Ad Spend into Revenue with precision, efficiency, and AI-agents. While exceptionally designed for an ABM use, Metadata fits perfectly into broader Demand Generation approaches too. Metadata consolidates Paid Social and Paid Search channels into one platform. Allowing teams to scale, manage, and report on campaigns across channels. Metadata's AI optimizes campaigns across channels for metrics based on data from your CRM/MAP like meetings, pipeline, and revenue.

Pros

  • Automation
  • Efficiency
  • Ease of Use
  • Time-saving
  • Campaign Management
  • Audience Targeting