G2 Vendor Directory

GroundTruth Ads Manager vs. Innovid

A side-by-side comparison based on G2 review data.

MetricGroundTruth Ads Manager

by GroundTruth

Innovid

by Mediaocean

Overall rating3.94.1
Review count11384
Ease of use8.78.2
Ease of setup9.08.3
Quality of support8.49.1
Meets requirements8.48.5
NPS2039.841689
Small Business36.4%16.0%
Mid-Market63.6%42.1%
Enterprise0.0%41.9%
Total page views198750
Total LLM citations1,5404,082

GroundTruth Ads Manager

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.

Pros

    Innovid

    Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

    Pros

    • Ease of Use
    • User Interface
    • Campaign Management
    • Ad Management
    • Intuitive
    • Features