G2 Vendor Directory

GroundTruth Ads Manager vs. CAKE

A side-by-side comparison based on G2 review data.

MetricGroundTruth Ads Manager

by GroundTruth

CAKE

by Perseus Group

Overall rating3.94.5
Review count1160
Ease of use8.78.6
Ease of setup9.08.5
Quality of support8.49.7
Meets requirements8.48.7
NPS2061.666667
Small Business36.4%70.0%
Mid-Market63.6%25.0%
Enterprise0.0%5.0%
Total page views198408
Total LLM citations1,5401,023

GroundTruth Ads Manager

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.

Pros

    CAKE

    CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide.

    Pros

    • Ease of Use
    • Customization
    • Easy Setup
    • Customer Support
    • Performance Tracking
    • Integrations