G2 Vendor Directory

GroundTruth Ads Manager vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricGroundTruth Ads Manager

by GroundTruth

AdRoll

by NextRoll

Overall rating3.94.1
Review count11807
Ease of use8.78.5
Ease of setup9.08.6
Quality of support8.48.3
Meets requirements8.48.5
NPS2036.989796
Small Business36.4%56.7%
Mid-Market63.6%35.5%
Enterprise0.0%7.8%
Total page views1982,729
Total LLM citations1,54012,393

GroundTruth Ads Manager

GroundTruth Ads Manager is an easy-to-use, self-serve omnichannel ad platform. Built on top of GroundTruth's MRC accredited location data suite, the platform helps you target and message your audiences to drive outcomes that matter: Boost brand awareness, drive online and. in-store visits, and increase sales to your business all through the click of a few buttons. Plus, you can serve these ads on mobile, desktop, or connected TV. • No IO contract required. • No minimum spend. • Real-time reporting on actual visits.

Pros

    AdRoll

    AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

    Pros

    • Ease of Use
    • Ad Management
    • Campaign Management
    • Easy Setup
    • Customer Support
    • Targeting