G2 Vendor Directory

Google Marketing Platform vs. StackAdapt

A side-by-side comparison based on G2 review data.

MetricGoogle Marketing Platform

by Google

StackAdapt

by StackAdapt

Overall rating4.14.7
Review count300905
Ease of use8.29.2
Ease of setup7.79.3
Quality of support7.39.9
Meets requirements8.79.4
NPS32.85198684.966592
Small Business25.8%62.1%
Mid-Market47.1%31.9%
Enterprise27.1%6.0%
Total page views4324,268
Total LLM citations1,93619,950

Google Marketing Platform

Google's DoubleClick™ provides ad management and ad serving solutions to companies that buy, create, or sell digital advertising. The world's top marketers, publishers, ad networks, and agencies use DoubleClick platforms as the foundation for their digital marketing. With deep expertise in ad serving, media planning, search management, rich media, video, and mobile, DoubleClick platforms help customers execute digital media strategies more effectively.

Pros

  • Features
  • Campaign Management
  • Performance Results
  • Ease of Use
  • Efficiency
  • ROI Improvement

StackAdapt

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels. Learn more about StackAdapt here: www.stackadapt.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Helpful
  • Features
  • Campaign Management