G2 Vendor Directory

Google Custom Search vs. Bing Custom Search API

A side-by-side comparison based on G2 review data.

MetricGoogle Custom Search

by Google

Bing Custom Search API

by Microsoft

Overall rating4.44.2
Review count13964
Ease of use9.38.8
Ease of setup9.18.6
Quality of support8.68.3
Meets requirements8.98.6
NPS68.18181842.1875
Small Business52.5%54.7%
Mid-Market30.9%14.1%
Enterprise16.5%31.3%
Total page views59964
Total LLM citations575230

Google Custom Search

Google Custom Search enables you to create a search engine for your website, your blog, or a collection of websites

Pros

  • Ease of Use
  • Efficiency
  • Setup Ease
  • Search Functionality
  • Customization
  • Results

Bing Custom Search API

Azure Bing Custom Search is an easy-to-use, ad-free custom search tool that lets you deliver the search results you want. Bing Custom Search allows you to select the slices of the web that you want to search over and control the ranking when searching over your targeted web space.

Pros

  • Ease of Use
  • Customization
  • Customizable Search
  • Features
  • Easy Integrations
  • Helpful