Google Cloud Identity vs. Microsoft Entra ID
A side-by-side comparison based on G2 review data.
| Metric | Google Cloud Identity | Microsoft Entra ID |
|---|---|---|
| Overall rating | 4.3 | 4.5 |
| Review count | 34 | 915 |
| Ease of use | 9.0 | 9.0 |
| Ease of setup | 8.7 | 8.8 |
| Quality of support | 9.1 | 8.9 |
| Meets requirements | 9.0 | 9.3 |
| NPS | 51.515152 | 70.594966 |
| Small Business | 30.3% | 22.9% |
| Mid-Market | 51.5% | 39.8% |
| Enterprise | 18.2% | 37.2% |
| Total page views | 501 | 2,180 |
| Total LLM citations | 631 | 30,470 |
Google Cloud Identity
A unified identity, access, app, and device management (IAM/EMM) platform that helps IT and security teams maximize end-user efficiency, protect company data, and transition to a digital workspace.
- Security
- Integrations
- Ease of Use
- Easy Management
- SSO (Single Sign-On)
- Single Sign-On
Microsoft Entra ID
Entra ID is a complete identity and access management solution with integrated security that connects people to their apps, devices, and data and helps protect from identity compromise. With Entra ID, you get: • Secure adaptive access with multi-factor authentication and Conditional Access policies • Seamless user experience with single sign-on, passwordless and user portal • Unified identity management that connect all internal and external users to all apps and devices. • Simplified Identity Governance with provisioning, access packages, and access reviews.
- Ease of Use
- Security
- Single Sign-On
- Integrations
- Identity Management
- Easy Integrations