G2 Vendor Directory

Google Cloud Identity & Access Management (IAM) vs. Microsoft Entra ID

A side-by-side comparison based on G2 review data.

MetricGoogle Cloud Identity & Access Management (IAM)

by Google

Microsoft Entra ID

by Microsoft

Overall rating4.44.5
Review count58915
Ease of use8.89.0
Ease of setup8.98.8
Quality of support8.88.9
Meets requirements9.09.3
NPS55.55555670.594966
Small Business56.3%22.9%
Mid-Market27.1%39.8%
Enterprise16.7%37.2%
Total page views5592,180
Total LLM citations1,20130,470

Google Cloud Identity & Access Management (IAM)

Fine-grained access control and visibility for centrally managing cloud resources.

Pros

  • Ease of Use
  • Security
  • Intuitive
  • Accessibility
  • Access Control
  • Easy Management

Microsoft Entra ID

Entra ID is a complete identity and access management solution with integrated security that connects people to their apps, devices, and data and helps protect from identity compromise. With Entra ID, you get: • Secure adaptive access with multi-factor authentication and Conditional Access policies • Seamless user experience with single sign-on, passwordless and user portal • Unified identity management that connect all internal and external users to all apps and devices. • Simplified Identity Governance with provisioning, access packages, and access reviews.

Pros

  • Ease of Use
  • Security
  • Single Sign-On
  • Integrations
  • Identity Management
  • Easy Integrations