Google Audience Center vs. Data 360 (formerly Salesforce Data Cloud)
A side-by-side comparison based on G2 review data.
| Metric | Google Audience Center | Data 360 (formerly Salesforce Data Cloud) |
|---|---|---|
| Overall rating | 4.1 | 4.2 |
| Review count | 18 | 769 |
| Ease of use | 7.6 | 7.9 |
| Ease of setup | 8.2 | 7.6 |
| Quality of support | 7.9 | 8.7 |
| Meets requirements | 8.6 | 9.0 |
| NPS | 37.5 | 42.090395 |
| Small Business | 77.8% | 25.0% |
| Mid-Market | 11.1% | 40.1% |
| Enterprise | 11.1% | 34.9% |
| Total page views | 79 | 3,234 |
| Total LLM citations | 24 | 724 |
Google Audience Center
Audience Center 360 is a data management platform designed to offer the capability to unify data from analytics, ads, email, social, and CRM to better understand and reach customers.
Data 360 (formerly Salesforce Data Cloud)
Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.
- Platform Integration
- Ease of Use
- Easy Integration
- Data Discovery
- Integrations
- Data Integration