G2 Vendor Directory

Google Analytics vs. Rayven

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics

by Google

Rayven

by Rayven

Overall rating4.54.9
Review count6,87829
Ease of use8.19.9
Ease of setup8.39.9
Quality of support7.99.9
Meets requirements9.110.0
NPS68.429026100
Small Business60.1%22.7%
Mid-Market28.2%54.5%
Enterprise11.6%22.7%
Total page views4,5481,648
Total LLM citations11,4241,068

Google Analytics

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

Pros

  • Insights
  • Analytics
  • Ease of Use
  • Easy Integrations
  • Data Analysis
  • Reporting

Rayven

What is Rayven? Rayven is an operational software platform that delivers an AI data fabric - connecting every system, data source, and data stream across a business into a single managed environment, then letting teams build custom apps, AI agents, workflow automations, dashboards, and MCP servers for direct AI model connectivity on top.

Pros

  • Ease of Use
  • Features
  • Automation
  • Customization
  • Data Management
  • Intuitive