G2 Vendor Directory

Google Analytics vs. Narrative

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics

by Google

Narrative

by Narrative I/O

Overall rating4.53.6
Review count6,87810
Ease of use8.18.6
Ease of setup8.38.6
Quality of support7.97.5
Meets requirements9.18.4
NPS68.42902610
Small Business60.1%60.0%
Mid-Market28.2%40.0%
Enterprise11.6%0.0%
Total page views4,54864
Total LLM citations11,424155

Google Analytics

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

Pros

  • Insights
  • Analytics
  • Ease of Use
  • Easy Integrations
  • Data Analysis
  • Reporting

Narrative

Narrative is a data commerce platform that makes it fast and easy to buy, sell, and share data.

Pros