G2 Vendor Directory

Google Analytics vs. AWS Data Exchange

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics

by Google

AWS Data Exchange

by Amazon Web Services (AWS)

Overall rating4.54.2
Review count6,87816
Ease of use8.18.3
Ease of setup8.37.1
Quality of support7.98.1
Meets requirements9.18.1
NPS68.42902650
Small Business60.1%25.0%
Mid-Market28.2%43.8%
Enterprise11.6%31.3%
Total page views4,54848
Total LLM citations11,42493

Google Analytics

Improve the customer experience with digital analytics for your website or mobile app — for free. Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Powerful, flexible and easy to use, Analytics helps savvy marketers find the messages and channels that earn them the best results. State-of-the-art conversion attribution and testing tools help companies large and small build better user experiences and maximize their digital strategy. Get user insights that only Google can give you.

Pros

  • Insights
  • Analytics
  • Ease of Use
  • Easy Integrations
  • Data Analysis
  • Reporting

AWS Data Exchange

AWS Data Exchange makes it easy to find, subscribe to, and use third-party data in the cloud.

Pros