G2 Vendor Directory

Google Analytics for G Suite vs. Supermetrics

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics for G Suite

by Google

Supermetrics

by Supermetrics

Overall rating4.54.4
Review count122824
Ease of use8.38.4
Ease of setup8.78.4
Quality of support8.48.1
Meets requirements9.08.7
NPS66.11570258.506732
Small Business54.9%55.5%
Mid-Market36.1%35.1%
Enterprise9.0%9.4%
Total page views1691,601
Total LLM citations26914,109

Google Analytics for G Suite

The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets.

Pros

  • Digital Marketing
  • Integrations
  • Insights
  • Ease of Use
  • Flexibility
  • Useful

Supermetrics

Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth.

Pros

  • Ease of Use
  • Integrations
  • Easy Integrations
  • Customer Support
  • Time-saving
  • Connectors