G2 Vendor Directory

Google Analytics for G Suite vs. Porter

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics for G Suite

by Google

Porter

by Porter Metrics

Overall rating4.54.6
Review count122294
Ease of use8.39.1
Ease of setup8.79.0
Quality of support8.48.7
Meets requirements9.08.9
NPS66.11570276.470588
Small Business54.9%82.1%
Mid-Market36.1%16.5%
Enterprise9.0%1.4%
Total page views1691,914
Total LLM citations2698,610

Google Analytics for G Suite

The Google Analytics spreadsheet add-on brings you the power of the Google Analytics API combined with the power of data manipulation in Google Spreadsheets.

Pros

  • Digital Marketing
  • Integrations
  • Insights
  • Ease of Use
  • Flexibility
  • Useful

Porter

Porter is an AI-native marketing reporting tool built for marketing teams. Connect 20+ ad platforms, social media channels, analytics tools, CRMs, and e-commerce platforms to Google BigQuery, Looker Studio, Google Sheets, Power BI, Slack, and Zapier. No SQL. No code. No data engineer required. You can also send your marketing data directly to LLMs like Claude, ChatGPT, and Gemini to run analysis, generate summaries, and get answers in plain language. Automatic data blending is included on every plan. When you connect multiple sources, Porter unifies them into a single marketing data model.

Pros

  • Ease of Use
  • Templates
  • Easy Connection
  • Connectors
  • Easy Integrations
  • Setup Ease