Google Analytics 360 vs. Supermetrics
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | Supermetrics |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 599 | 824 |
| Ease of use | 8.4 | 8.4 |
| Ease of setup | 8.2 | 8.4 |
| Quality of support | 8.3 | 8.1 |
| Meets requirements | 9.0 | 8.7 |
| NPS | 55.776173 | 58.506732 |
| Small Business | 50.3% | 55.5% |
| Mid-Market | 31.0% | 35.1% |
| Enterprise | 18.8% | 9.4% |
| Total page views | 317 | 1,601 |
| Total LLM citations | 1,071 | 14,109 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Supermetrics
Supermetrics helps marketers go AI-first - from insight to action. Founded in 2013 and headquartered in Helsinki, Finland, Supermetrics unifies the marketing workflow, connecting the full breadth of marketing and advertising data sources through to AI-powered analysis and activation, so businesses spend less time wrangling data and more time on strategic growth.
- Ease of Use
- Integrations
- Easy Integrations
- Customer Support
- Time-saving
- Connectors