G2 Vendor Directory

Google Analytics 360 vs. Silktide

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics 360

by Google

Silktide

by Silktide

Overall rating4.44.8
Review count599289
Ease of use8.49.4
Ease of setup8.29.3
Quality of support8.39.7
Meets requirements9.09.4
NPS55.77617389.619377
Small Business50.3%21.7%
Mid-Market31.0%35.7%
Enterprise18.8%42.7%
Total page views3171,039
Total LLM citations1,0716,527

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.

Pros

  • Insights
  • Easy Integrations
  • Ease of Use
  • Integrations
  • Reporting
  • Data Analysis

Silktide

Silktide is an all-in-one platform for analyzing and improving websites. It combines tools for accessibility, content quality, marketing performance, legal compliance, and user behavior—making it easier for organizations to understand and enhance their entire web presence from one place. Silktide automatically scans your website and highlights issues across a wide range of areas: from broken links and slow-loading pages to inaccessible design elements, outdated content, and poor SEO.

Pros

  • Ease of Use
  • Accessibility
  • Helpful
  • Customer Support
  • Accessibility Features
  • Features