G2 Vendor Directory

Google Analytics 360 vs. PostHog

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics 360

by Google

PostHog

by PostHog

Overall rating4.44.5
Review count5991,055
Ease of use8.48.6
Ease of setup8.29.0
Quality of support8.38.7
Meets requirements9.09.1
NPS55.77617365.965583
Small Business50.3%80.9%
Mid-Market31.0%17.1%
Enterprise18.8%2.0%
Total page views3172,261
Total LLM citations1,07156,009

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.

Pros

  • Insights
  • Easy Integrations
  • Ease of Use
  • Integrations
  • Reporting
  • Data Analysis

PostHog

PostHog is the open-source, all-in-one platform that helps engineers build better products. We enable software teams to capture events, perform analytics, record user sessions, conduct experiments and deploy new features, all in one platform. - DESIGN BETTER: Robust product analytics. Multivariate A/B experiments. User segmentation and 50+ integrations. PostHog has everything you need to build better products. - BUILD BETTER: Roll out new features safely with feature flags, debug issues with session recordings and plan new features with correlation analysis -- all in PostHog.

Pros

  • Ease of Use
  • Easy Setup
  • Analytics
  • Insights
  • Session Recordings
  • Session Replay