G2 Vendor Directory

Google Analytics 360 vs. MonsterInsights

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics 360

by Google

MonsterInsights

by MonsterInsights

Overall rating4.44.2
Review count59941
Ease of use8.49.3
Ease of setup8.29.3
Quality of support8.38.9
Meets requirements9.09.2
NPS55.77617352.5
Small Business50.3%87.2%
Mid-Market31.0%10.3%
Enterprise18.8%2.6%
Total page views317105
Total LLM citations1,071661

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.

Pros

  • Insights
  • Easy Integrations
  • Ease of Use
  • Integrations
  • Reporting
  • Data Analysis

MonsterInsights

MonsterInsights is a Google Analytics plugin for WordPress, designed to simplify the integration and utilization of analytics on your website. With over 3 million active installations, it enables users to effortlessly connect their WordPress sites to Google Analytics, providing comprehensive insights directly within the WordPress dashboard. This empowers website owners to make data-driven decisions to enhance traffic, engagement, and revenue.

Pros

  • Ease of Use
  • Insights
  • Implementation Ease
  • User Experience
  • Simple
  • Analytics