G2 Vendor Directory

Google Analytics 360 vs. Lucky Orange

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics 360

by Google

Lucky Orange

by Lucky Orange

Overall rating4.44.6
Review count599393
Ease of use8.49.1
Ease of setup8.29.4
Quality of support8.39.2
Meets requirements9.09.0
NPS55.77617373.521851
Small Business50.3%85.1%
Mid-Market31.0%12.6%
Enterprise18.8%2.4%
Total page views3171,078
Total LLM citations1,0715,724

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.

Pros

  • Insights
  • Easy Integrations
  • Ease of Use
  • Integrations
  • Reporting
  • Data Analysis

Lucky Orange

Lucky Orange combines website analytics, visitor feedback and AI-powered analysis to help businesses understand visitor behavior and identify opportunities to improve conversions. Its suite of tools includes Dynamic Heatmaps, Session Recordings, Conversion Funnels and Discovery AI, an analytics assistant that answers questions about your website in plain language. Ask Discovery which traffic sources bring visitors who convert, which pages have the most visitor frustration or what non-converting visitors have in common.

Pros

  • Insights
  • Ease of Use
  • Session Replay
  • Easy Setup
  • Heatmaps
  • User Behavior Tracking