Google Analytics 360 vs. Looker
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | Looker |
|---|---|---|
| Overall rating | 4.4 | 4.4 |
| Review count | 599 | 1,653 |
| Ease of use | 8.4 | 8.5 |
| Ease of setup | 8.2 | 8.5 |
| Quality of support | 8.3 | 8.8 |
| Meets requirements | 9.0 | 8.9 |
| NPS | 55.776173 | 58.653241 |
| Small Business | 50.3% | 19.6% |
| Mid-Market | 31.0% | 60.3% |
| Enterprise | 18.8% | 20.1% |
| Total page views | 317 | 2,894 |
| Total LLM citations | 1,071 | 14,147 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Looker
Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.
- Ease of Use
- Insights
- Easy Integrations
- Integrations
- Data Visualization
- Analytics