Google Analytics 360 vs. Fullstory
A side-by-side comparison based on G2 review data.
| Metric | Google Analytics 360 | Fullstory |
|---|---|---|
| Overall rating | 4.4 | 4.5 |
| Review count | 599 | 1,052 |
| Ease of use | 8.4 | 8.5 |
| Ease of setup | 8.2 | 8.6 |
| Quality of support | 8.3 | 9.1 |
| Meets requirements | 9.0 | 8.9 |
| NPS | 55.776173 | 70.667957 |
| Small Business | 50.3% | 37.8% |
| Mid-Market | 31.0% | 43.9% |
| Enterprise | 18.8% | 18.3% |
| Total page views | 317 | 3,734 |
| Total LLM citations | 1,071 | 23,312 |
Google Analytics 360
Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.
- Insights
- Easy Integrations
- Ease of Use
- Integrations
- Reporting
- Data Analysis
Fullstory
Fullstory is a behavioral data and analytics platform that helps technology leaders and digital experience teams understand their digital story so they can drive better digital experiences. Customer-centric enterprises rely on Fullstory to uncover and eliminate the friction buried between clicks and across workflows, turning frustrated visitors and employees into unwavering advocates.
- Ease of Use
- Insights
- Customer Support
- Helpful
- Data Analytics
- Session Replay