G2 Vendor Directory

Google Analytics 360 vs. Exatom

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics 360

by Google

Exatom

by Exatom

Overall rating4.44.7
Review count59946
Ease of use8.48.9
Ease of setup8.29.0
Quality of support8.39.8
Meets requirements9.09.3
NPS55.77617379.545455
Small Business50.3%31.1%
Mid-Market31.0%48.9%
Enterprise18.8%20.0%
Total page views317241
Total LLM citations1,071123

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.

Pros

  • Insights
  • Easy Integrations
  • Ease of Use
  • Integrations
  • Reporting
  • Data Analysis

Exatom

Unlock the Hidden Conversion Potential of Your Online Forms and Check-Out. And increase form completion by +20%. An immediate contribution to your Marketing ROI. FORM ANALYTICS | REAL-TIME MONITORING | SMART TOOLTIPS | ABANDONMENT RECOVERY | CONSULTANCY Exatom helps you turn more visitors into leads and sales. By revealing exactly why users abandon your web forms and check-outs—and what to do about it. Most marketers focus all their effort on getting traffic to forms. But they overlook the moment that matters most: the form itself. That’s where most conversions are lost.

Pros

  • Helpful
  • Insights
  • Ease of Use
  • Analytics
  • Conversion Optimization
  • Customer Support