G2 Vendor Directory

Google Analytics 360 vs. Dataslayer.ai

A side-by-side comparison based on G2 review data.

MetricGoogle Analytics 360

by Google

Dataslayer.ai

by Softpoint Consultores

Overall rating4.44.8
Review count599313
Ease of use8.49.2
Ease of setup8.29.2
Quality of support8.39.5
Meets requirements9.09.1
NPS55.77617388.709677
Small Business50.3%64.8%
Mid-Market31.0%30.9%
Enterprise18.8%4.3%
Total page views317676
Total LLM citations1,0713,456

Google Analytics 360

Google Analytics 360 is an enterprise-level analytics solution designed to help large organizations gain comprehensive insights into customer behavior across various channels and devices. By consolidating data from websites, mobile apps, and offline interactions, it enables businesses to understand the complete customer journey and make informed decisions to enhance marketing strategies and user experiences.

Pros

  • Insights
  • Easy Integrations
  • Ease of Use
  • Integrations
  • Reporting
  • Data Analysis

Dataslayer.ai

Dataslayer.ai is a super easy-to-use marketing data automation tool that takes the hassle out of managing your data. It connects with all the major platforms like Google Analytics, Google Ads, Meta, LinkedIn, and more, so you can automate data extraction, reporting, and visualization without the headache. With Dataslayer.ai, you can pull data from multiple sources straight into Google Sheets, Looker Studio, BigQuery or your favorite BI tools.

Pros

  • Ease of Use
  • Integrations
  • Customer Support
  • Time-saving
  • Connectors
  • Features