G2 Vendor Directory

Google Ads vs. Newton

A side-by-side comparison based on G2 review data.

MetricGoogle Ads

by Google

Newton

by Affle

Overall rating4.34.6
Review count2,04611
Ease of use7.88.9
Ease of setup7.79.0
Quality of support7.89.1
Meets requirements8.98.7
NPS50.61728490.909091
Small Business61.3%54.5%
Mid-Market29.0%27.3%
Enterprise9.7%18.2%
Total page views2,35965
Total LLM citations11,48686

Google Ads

Google Ads is an online advertising platform developed by Google that enables businesses to display brief advertisements, service offerings, product listings, and videos to web users. These ads can appear across various Google properties, including search results, partner sites, mobile apps, and videos. Operating primarily on a pay-per-click (PPC) and cost-per-view (CPV) pricing model, Google Ads allows advertisers to target specific audiences based on keywords, demographics, and user behavior.

Pros

  • Targeting Capabilities
  • Reach
  • Tracking
  • Campaign Management
  • Ease of Use
  • Keyword Optimization

Newton

Scale the Impact of Apple Search Ads Campaigns with Newton: Performance focused apple search ads management platform, powered by data intelligence and in-depth expertise to deliver business growth. Newton is crafted for targeting and optimizing your apple search ads campaign for bottom-of-funnel campaign goals - app installs, user activation, product purchases, and more.

Pros

  • Customer Engagement
  • Efficiency Improvement
  • Audience Reach
  • Tracking
  • Reach
  • Time-saving