G2 Vendor Directory

Google Ad Manager vs. WideOrbit

A side-by-side comparison based on G2 review data.

MetricGoogle Ad Manager

by Google

WideOrbit

by Lumine Group

Overall rating4.24.1
Review count23650
Ease of use8.18.1
Ease of setup8.07.6
Quality of support7.58.5
Meets requirements8.88.2
NPS42.24137932
Small Business37.1%22.0%
Mid-Market41.8%44.0%
Enterprise21.1%34.0%
Total page views395174
Total LLM citations2,764869

Google Ad Manager

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

Pros

    WideOrbit

    Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide.

    Pros

    • Speed
    • Ease of Use
    • Options
    • Results
    • Results Performance
    • Automation