Google Ad Manager vs. MAX by AppLovin
A side-by-side comparison based on G2 review data.
| Metric | Google Ad Manager | MAX by AppLovin |
|---|---|---|
| Overall rating | 4.2 | 4.2 |
| Review count | 236 | 21 |
| Ease of use | 8.1 | 8.4 |
| Ease of setup | 8.0 | 8.0 |
| Quality of support | 7.5 | 8.9 |
| Meets requirements | 8.8 | 8.2 |
| NPS | 42.241379 | 42.857143 |
| Small Business | 37.1% | 28.6% |
| Mid-Market | 41.8% | 66.7% |
| Enterprise | 21.1% | 4.8% |
| Total page views | 395 | 298 |
| Total LLM citations | 2,764 | 4,181 |
Google Ad Manager
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.
MAX by AppLovin
MAX, our mediation solution, was the first real-time auction platform that enabled all the key market players to bid for a mobile ad impression. Now with an industry-leading selection of bidders and networks and AppLovin's premium demand sources: AppDiscovery and the AppLovin Exchange (ALX), MAX gives publishers the most competitive and diverse set of programmatic auctions for in-app real estate, alongside an additional 360-growth solution for driving incremental revenue growth via UA efforts.