Google Ad Manager vs. Equativ
A side-by-side comparison based on G2 review data.
| Metric | Google Ad Manager | Equativ |
|---|---|---|
| Overall rating | 4.2 | 4.0 |
| Review count | 236 | 12 |
| Ease of use | 8.1 | 8.4 |
| Ease of setup | 8.0 | 7.9 |
| Quality of support | 7.5 | 7.7 |
| Meets requirements | 8.8 | 9.2 |
| NPS | 42.241379 | 27.272727 |
| Small Business | 37.1% | 58.3% |
| Mid-Market | 41.8% | 25.0% |
| Enterprise | 21.1% | 16.7% |
| Total page views | 395 | 145 |
| Total LLM citations | 2,764 | 312 |
Google Ad Manager
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.
Equativ
Equativ is a global, end-to-end media platform empowering advertisers and publishers to achieve real outcomes by uniting premium inventory, dynamic creative formats, and engaged audiences with advanced curation and AI-powered ad tech across all channels. Purpose-built for the attention economy, Equativ delivers quality, engagement, and performance while prioritizing respectful, user-centric ad experiences. With a team of over 750 professionals across 19 countries, Equativ combines global scale with deep local expertise. Learn more at Equativ.com.