Google Ad Manager vs. Brand+ Marketplace (formerly Smaato)
A side-by-side comparison based on G2 review data.
| Metric | Google Ad Manager | Brand+ Marketplace (formerly Smaato) |
|---|---|---|
| Overall rating | 4.2 | 4.4 |
| Review count | 236 | 13 |
| Ease of use | 8.1 | 8.0 |
| Ease of setup | 8.0 | 9.3 |
| Quality of support | 7.5 | 9.4 |
| Meets requirements | 8.8 | 8.0 |
| NPS | 42.241379 | 66.666667 |
| Small Business | 37.1% | 30.0% |
| Mid-Market | 41.8% | 60.0% |
| Enterprise | 21.1% | 10.0% |
| Total page views | 395 | 56 |
| Total LLM citations | 2,764 | 23 |
Google Ad Manager
DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.
Brand+ Marketplace (formerly Smaato)
Smaato's digital ad tech platform is the only omnichannel ad server and monetization solution with controls to make monetization simple. Publishers can bring their first-party data and manage all inventory in one place. Marketers get access to the highest-quality inventory so they can reach audiences around the world and on any device. Headquartered in San Francisco, Smaato is part of Verve Group, a Media and Games Invest (MGI) company, with additional offices in Hamburg, New York, Beijing, and Singapore. Learn more at www.smaato.com