G2 Vendor Directory

Google Ad Manager vs. Adform Integrated Advertising Platform

A side-by-side comparison based on G2 review data.

MetricGoogle Ad Manager

by Google

Adform Integrated Advertising Platform

by Adform

Overall rating4.24.3
Review count23611
Ease of use8.18.6
Ease of setup8.08.6
Quality of support7.58.9
Meets requirements8.89.4
NPS42.24137950
Small Business37.1%54.5%
Mid-Market41.8%45.5%
Enterprise21.1%0.0%
Total page views395197
Total LLM citations2,764445

Google Ad Manager

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

Pros

    Adform Integrated Advertising Platform

    The Integrated Advertising Platform provides a centralized command center for creating, activating, and managing campaigns across all channels and the corresponding media in one place with a unified experience and technology. Our holistic approach has not only focused on reducing unnecessary steps, redundant tasks, and unwarranted complexity in the DSP, DMP, and Ad Server. The IAP also closes the gaps between these technologies and delivers a seamless integration providing significant benefits. Ideal for medium to large enterprises in local or global markets.

    Pros