G2 Vendor Directory

Google Ad Manager vs. AdBook

A side-by-side comparison based on G2 review data.

MetricGoogle Ad Manager

by Google

AdBook

by FatTail

Overall rating4.23.7
Review count23612
Ease of use8.18.4
Ease of setup8.08.6
Quality of support7.58.0
Meets requirements8.88.2
NPS42.2413790
Small Business37.1%16.7%
Mid-Market41.8%58.3%
Enterprise21.1%25.0%
Total page views39556
Total LLM citations2,76447

Google Ad Manager

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

Pros

    AdBook

    Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

    Pros