G2 Vendor Directory

Google Ad Manager vs. 360 Polaris

A side-by-side comparison based on G2 review data.

MetricGoogle Ad Manager

by Google

360 Polaris

by Improve Digital

Overall rating4.24.0
Review count23610
Ease of use8.18.2
Ease of setup8.05.7
Quality of support7.58.0
Meets requirements8.88.0
NPS42.24137910
Small Business37.1%10.0%
Mid-Market41.8%50.0%
Enterprise21.1%40.0%
Total page views39532
Total LLM citations2,7645

Google Ad Manager

DoubleClick for Publishers is a complete ad revenue engine that helps publishers capture the full value of every impression across demand sources and channels. Seamless integration with DoubleClick Ad Exchange provides instant connection to millions of quality advertisers, while the natively integrated sales management platform streamlines operations for maximized sales at minimized costs.

Pros

    360 Polaris

    360 Polaris is a revolutionary ad monetisation platform for video, web and mobile publishers. A all-in-one solution for content providers that integrates advanced capabilities and offers unparalleled transparency and control, no matter what their sales strategy.

    Pros