G2 Vendor Directory

Glow vs. UserTesting

A side-by-side comparison based on G2 review data.

MetricGlow

by Glow

UserTesting

by Auros

Overall rating4.74.4
Review count49794
Ease of use9.28.7
Ease of setup9.68.8
Quality of support9.09.1
Meets requirements9.68.8
NPS83.33333364.130435
Small Business53.3%21.2%
Mid-Market33.3%37.5%
Enterprise13.3%41.2%
Total page views6642,435
Total LLM citations76825,139

Glow

Hi. We’re Glow. Researchers of all capabilities use Glow to run market research surveys with real people around the world. Our mission is to reduce the risk in decision making by democratising access to market research on our easy to use research platform. Glow's advanced survey software captures quality human responses to power better products, services and experiences. The Glow platform makes it easy to create, share and deploy rich surveys to over 130m people in 90+ countries around the world, leading to better brands, products, services and experiences.

Pros

  • Ease of Use
  • Intuitive
  • Helpful
  • Simple
  • Setup Ease
  • Easy Setup

UserTesting

UserTesting is the leader in human insight. Our Human Insight Engine empowers teams to validate decisions, co-innovate at scale, and accelerate the path to their best products and experiences. By embedding real human feedback into every stage of development—from ideation to launch—organizations can eliminate guesswork, align stakeholders, and deliver experiences that truly meet evolving customer needs.

Pros

  • Ease of Use
  • Helpful
  • Time-saving
  • Customer Support
  • Features
  • Testing Process