Glow vs. Qualtrics Market Research
A side-by-side comparison based on G2 review data.
| Metric | Glow | Qualtrics Market Research |
|---|---|---|
| Overall rating | 4.7 | 4.4 |
| Review count | 49 | 3,020 |
| Ease of use | 9.2 | 8.7 |
| Ease of setup | 9.6 | 8.6 |
| Quality of support | 9.0 | 8.9 |
| Meets requirements | 9.6 | 9.1 |
| NPS | 83.333333 | 62.765957 |
| Small Business | 53.3% | 22.0% |
| Mid-Market | 33.3% | 33.3% |
| Enterprise | 13.3% | 44.7% |
| Total page views | 664 | 2,380 |
| Total LLM citations | 768 | 2,745 |
Glow
Hi. We’re Glow. Researchers of all capabilities use Glow to run market research surveys with real people around the world. Our mission is to reduce the risk in decision making by democratising access to market research on our easy to use research platform. Glow's advanced survey software captures quality human responses to power better products, services and experiences. The Glow platform makes it easy to create, share and deploy rich surveys to over 130m people in 90+ countries around the world, leading to better brands, products, services and experiences.
- Ease of Use
- Intuitive
- Helpful
- Simple
- Setup Ease
- Easy Setup
Qualtrics Market Research
Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.
- Ease of Use
- Survey Creation
- Features
- Intuitive
- Ease of Creation
- User Interface