G2 Vendor Directory

Glow vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricGlow

by Glow

Qualtrics Market Research

by Qualtrics

Overall rating4.74.4
Review count493,020
Ease of use9.28.7
Ease of setup9.68.6
Quality of support9.08.9
Meets requirements9.69.1
NPS83.33333362.765957
Small Business53.3%22.0%
Mid-Market33.3%33.3%
Enterprise13.3%44.7%
Total page views6642,380
Total LLM citations7682,745

Glow

Hi. We’re Glow. Researchers of all capabilities use Glow to run market research surveys with real people around the world. Our mission is to reduce the risk in decision making by democratising access to market research on our easy to use research platform. Glow's advanced survey software captures quality human responses to power better products, services and experiences. The Glow platform makes it easy to create, share and deploy rich surveys to over 130m people in 90+ countries around the world, leading to better brands, products, services and experiences.

Pros

  • Ease of Use
  • Intuitive
  • Helpful
  • Simple
  • Setup Ease
  • Easy Setup

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface