Glow vs. Highlight
A side-by-side comparison based on G2 review data.
| Metric | Glow | Highlight |
|---|---|---|
| Overall rating | 4.7 | 4.6 |
| Review count | 49 | 29 |
| Ease of use | 9.2 | 8.9 |
| Ease of setup | 9.6 | 9.1 |
| Quality of support | 9.0 | 9.6 |
| Meets requirements | 9.6 | 9.4 |
| NPS | 83.333333 | 68.965517 |
| Small Business | 53.3% | 44.8% |
| Mid-Market | 33.3% | 31.0% |
| Enterprise | 13.3% | 24.1% |
| Total page views | 664 | 278 |
| Total LLM citations | 768 | 841 |
Glow
Hi. We’re Glow. Researchers of all capabilities use Glow to run market research surveys with real people around the world. Our mission is to reduce the risk in decision making by democratising access to market research on our easy to use research platform. Glow's advanced survey software captures quality human responses to power better products, services and experiences. The Glow platform makes it easy to create, share and deploy rich surveys to over 130m people in 90+ countries around the world, leading to better brands, products, services and experiences.
- Ease of Use
- Intuitive
- Helpful
- Simple
- Setup Ease
- Easy Setup
Highlight
Highlight is the definitive product intelligence platform enabling brands to create products people love. Powered by a proprietary community, seamless logistics, expert research methodologies, and AI-driven analytics, Highlight’s platform is purpose-built for modern physical product teams and trusted by leading brands, top retailers, and emerging innovators alike.
- Ease of Use
- Customer Support
- Analysis Efficiency
- Research Efficiency
- Survey Management
- Implementation Ease