Global Database Prospecting vs. Backstory

Global Database sales & marketing platform offers a large business directory, holding more than 80 million exhaustive business profiles across 195 countries. The platform is automatically updated on a daily basis. It allows users to follow preferred profiles (either companies or executives) and sends instant notifications once their information is changed (e.g. post or seniority level, contact info or any other data).

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.