G2 Vendor Directory

Loqate vs. Plaid

A side-by-side comparison based on G2 review data.

MetricLoqate

by GBG

Plaid

by Plaid, Inc.

Overall rating4.54.2
Review count5651
Ease of use9.08.8
Ease of setup8.88.6
Quality of support9.08.1
Meets requirements9.08.7
NPS69.09090947.058824
Small Business50.0%65.2%
Mid-Market28.6%21.7%
Enterprise21.4%13.0%
Total page views4412,115
Total LLM citations5,36320,434

Loqate

GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Customer Support
  • Accuracy
  • Time-saving

Plaid

What is Plaid? Plaid is a global fintech infrastructure platform that enables businesses and consumers to securely connect to financial data and services. Through APIs that connect to more than 12,000 financial institutions across 20+ countries, Plaid operates the world’s largest open banking data network. By removing the complexity of direct bank integrations, Plaid enables developers, financial institutions, and enterprises to build secure, user-friendly, and conversion-optimized financial products.

Pros

  • Ease of Use
  • Security
  • Easy Integrations
  • User Experience
  • Easy Setup
  • Access