G2 Vendor Directory

Loqate vs. Lob

A side-by-side comparison based on G2 review data.

MetricLoqate

by GBG

Lob

by Lob.com, Inc.

Overall rating4.54.4
Review count56289
Ease of use9.09.0
Ease of setup8.89.0
Quality of support9.08.9
Meets requirements9.09.1
NPS69.09090960.142349
Small Business50.0%54.1%
Mid-Market28.6%37.8%
Enterprise21.4%8.1%
Total page views441828
Total LLM citations5,36311,102

Loqate

GBG Loqate is the world’s leading address verification provider, trusted by over 20,000 brands including IBM, Mastercard, ASOS, Oracle and Sephora. Global coverage across 250 countries and territories delivers local precision, even in hard-to-address markets. Reach is GBG Loqate’s agentic-ready decisioning layer for customer contact data.

Pros

  • Ease of Use
  • Address Validation
  • Data Accuracy
  • Customer Support
  • Accuracy
  • Time-saving

Lob

Lob is a technology-driven solution designed to streamline and enhance the print and mail workflows for businesses. By replacing outdated manual processes, Lob enables organizations to programmatically send and personalize direct mail at scale. This innovative approach addresses the inefficiencies that have historically plagued traditional mail systems, ultimately helping businesses save time, reduce costs, and unlock new growth opportunities. Targeted primarily at businesses looking to optimize their marketing and communication strategies, Lob caters to a diverse range of industries.

Pros

  • Ease of Use
  • Efficiency Improvement
  • Automation
  • Platform Usability
  • Integrations
  • Customer Support