G2 Vendor Directory

Frontify vs. BrandKeep

A side-by-side comparison based on G2 review data.

MetricFrontify

by Frontify AG

BrandKeep

by BrandKeep

Overall rating4.54.4
Review count22518
Ease of use8.99.4
Ease of setup8.710.0
Quality of support9.49.2
Meets requirements8.89.0
NPS68.63636450
Small Business23.1%83.3%
Mid-Market36.0%5.6%
Enterprise40.9%11.1%
Total page views1,30514
Total LLM citations11,4792

Frontify

Frontify is the brand management platform for the AI era. It brings digital asset management (DAM), guidelines, and governance into the tools where brand work happens, so every team and AI agent works from the same foundation. The result is a brand that stays consistent as the business grows. Here’s how Frontify helps: - Unify brand context and digital assets: Link every asset directly to your brand guidelines so internal teams, external partners, and regional markets always use approved content correctly.

Pros

  • Branding Management
  • Ease of Use
  • Customer Support
  • Asset Organization
  • Collaboration
  • Branding Consistency

BrandKeep

BrandKeep makes it easy for retailers to keep their brand digital assets organized and accessible. Brand information lives in one retail-centric location. Right now, you probably have a digital catalog sitting in an email inbox. A line sheet is on Dropbox. That MAP policy is on your co-worker's laptop. And those B2B links are in your browser bookmark list. BrandKeep solves that problem by empowering retailers to collect content from disparate locations, and put it all into one location.

Pros