G2 Vendor Directory

Front vs. HighLevel

A side-by-side comparison based on G2 review data.

MetricFront

by Front App

HighLevel

by HighLevel

Overall rating4.74.6
Review count2,527654
Ease of use9.38.1
Ease of setup9.07.7
Quality of support9.28.4
Meets requirements9.28.9
NPS81.14123876.175549
Small Business48.4%94.6%
Mid-Market42.1%4.5%
Enterprise9.6%0.9%
Total page views3,97710,121
Total LLM citations128,965139,405

Front

Front is an AI customer operations platform built for the complexity of B2B customer relationships. It connects customer conversations, teams, AI agents, and tools on one platform so organizations can coordinate customer work across support, operations, customer success, account management, and other customer-facing teams. Front brings conversations across email, SMS, WhatsApp, live chat, social channels, and other connected channels into a shared workspace.

Pros

  • Ease of Use
  • Team Collaboration
  • Communication
  • Features
  • Email Management
  • Collaboration

HighLevel

HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more!

Pros

  • Features
  • Helpful
  • Customer Support
  • Feature Richness
  • Automation
  • Ease of Use