G2 Vendor Directory

Freshmarketer vs. Lucky Orange

A side-by-side comparison based on G2 review data.

MetricFreshmarketer

by Freshworks

Lucky Orange

by Lucky Orange

Overall rating4.14.6
Review count35393
Ease of use9.19.1
Ease of setup8.99.4
Quality of support8.39.2
Meets requirements8.59.0
NPS4073.521851
Small Business48.6%85.1%
Mid-Market31.4%12.6%
Enterprise20.0%2.4%
Total page views881,078
Total LLM citations3895,724

Freshmarketer

Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams.

Pros

  • User Journey
  • CRM Features
  • Ease of Use
  • Intuitive
  • CRM Integration
  • Journey Creation

Lucky Orange

Lucky Orange combines website analytics, visitor feedback and AI-powered analysis to help businesses understand visitor behavior and identify opportunities to improve conversions. Its suite of tools includes Dynamic Heatmaps, Session Recordings, Conversion Funnels and Discovery AI, an analytics assistant that answers questions about your website in plain language. Ask Discovery which traffic sources bring visitors who convert, which pages have the most visitor frustration or what non-converting visitors have in common.

Pros

  • Insights
  • Ease of Use
  • Session Replay
  • Easy Setup
  • Heatmaps
  • User Behavior Tracking