G2 Vendor Directory

Frazer Auto Dealer Software vs. Dealertrack DMS

A side-by-side comparison based on G2 review data.

MetricFrazer Auto Dealer Software

by Frazer Computing

Dealertrack DMS

by Cox Automotive

Overall rating3.94.4
Review count1243
Ease of use8.89.1
Ease of setup8.38.7
Quality of support10.09.2
Meets requirements9.49.5
NPS2558.536585
Small Business91.7%20.9%
Mid-Market0.0%74.4%
Enterprise8.3%4.7%
Total page views321383
Total LLM citations3,2892,122

Frazer Auto Dealer Software

Frazer provides full-featured used car dealer software to independent auto dealers. Frazer's goals have always been simple– to provide dealers with a high-quality, easy-to-use Dealer Management System, at an affordable price, while ensuring that a friendly, knowledgeable support staff is there to back it up. Visit the website to request a free trial, and see what everyone in the auto industry is talking about.

Pros

    Dealertrack DMS

    Dealertrack DMS is the only DMS solution backed by the power of Cox Automotive. With easy-to-learn software, open integrations, connected processes, and intelligent, cloud-based technology, Dealertrack DMS allows dealers to improve efficiency and profitability throughout their dealership, and thrive in an everchanging automotive market.

    Pros