G2 Vendor Directory

Fluency vs. TrueClicks

A side-by-side comparison based on G2 review data.

MetricFluency

by Fluency

TrueClicks

by TrueClicks

Overall rating4.34.5
Review count312214
Ease of use7.88.9
Ease of setup7.59.2
Quality of support9.09.3
Meets requirements8.68.8
NPS49.35483966.037736
Small Business26.5%54.5%
Mid-Market58.2%32.8%
Enterprise15.3%12.7%
Total page views1,680448
Total LLM citations5,0384,297

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis.

Pros

  • Ease of Use
  • Efficiency
  • Campaign Management
  • Budget Management
  • Customer Support
  • Time-saving

TrueClicks

TrueClicks is PPC management software that helps paid search teams at agencies and brands to audit, monitor, and optimize their Google Ads and Microsoft Advertising campaigns. Founded in 2017 by marketing agency veterans, we're on a mission to raise the PPC quality standard. We aim to be the most intuitive tool for tracking all your accounts in one place, automating repetitive tasks, and delivering actionable, prioritized, and unbiased recommendations to improve performance.

Pros

  • Ease of Use
  • Time-saving
  • Automation
  • Efficiency Improvement
  • Customer Support
  • Dashboard Usability