G2 Vendor Directory

Fluency vs. Microsoft Advertising

A side-by-side comparison based on G2 review data.

MetricFluency

by Fluency

Microsoft Advertising

by Microsoft

Overall rating4.34.3
Review count31213
Ease of use7.89.1
Ease of setup7.59.0
Quality of support9.08.0
Meets requirements8.68.2
NPS49.35483953.846154
Small Business26.5%30.8%
Mid-Market58.2%61.5%
Enterprise15.3%7.7%
Total page views1,680112
Total LLM citations5,038157

Fluency

Fluency is the Agentic Advertising Operating System built to turn fragmented, manual ad operations into governed, scalable execution. Fluency provides the infrastructure top agencies and brands need to integrate, automate and orchestrate advertising across every channel. This includes centralized connections to major walled gardens including Google, Meta, Microsoft and TikTok— as well as top programmatic platforms like The Trade Desk, DV360, and Basis.

Pros

  • Ease of Use
  • Efficiency
  • Campaign Management
  • Budget Management
  • Customer Support
  • Time-saving

Microsoft Advertising

Digital Marketing Center provides a central platform to efficiently manage your online presence and marketing across leading advertising and social media platforms like Google Ads, Facebook, Twitter, and Microsoft Advertising.

Pros