Edge vs. Clootrack

Edge (formerly EyeRate), the leading employee-driven growth platform, unlocks employees as a thriving sales and marketing channel for multi-location service brands like European Wax Center, Massage Envy, Gold’s Gym, Driven Brands, and Xponential Fitness. The Edge (Employee-Driven Growth Engine) platform transforms frontline teams into a trusted network of brand promoters with employee rewards that are aligned to sales growth.

Clootrack is an AI Super Agent that turns Voice of the Customer data into measurable business outcomes. It enables CX, product, consumer insights, marketing, and strategy teams to move from fragmented customer signals to clear, evidence-backed decisions. As survey response rates decline and feedback spreads across channels, Clootrack unifies first-party and third-party customer data into a single system. The platform analyzes 100% of customer interactions, including reviews, surveys, contact-center conversations, chat, and digital feedback, without relying on surveys alone.