Frontier vs. Data 360 (formerly Salesforce Data Cloud)

Frontier is a browser extension that gives sales reps one-click access to the workflows, AI agents and MCPs their GTM team builds — on any page they're prospecting from. RevOps and GTM Engineers build the plays in Clay and connect their existing stack: Clay MCP, Salesforce MCP and others. Frontier deploys those plays to reps inside the browser, where the contact profile, the company site or the email in front of them is already available as context. No exporting to a spreadsheet, no switching to a separate chat tool, no re-explaining what's already on screen.

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.